Eleven deep-dives spanning three local Vancouver businesses (siding, cleaning, doors), a Berlin wedding photographer and a decade of work across clinics, print, e-commerce, events and iGaming — with the ad spend, conversion rates and ROI that actually mattered.
What kind of results does performance marketing actually deliver? Across the eleven campaigns below: $80,315 in signed siding contracts from $2,005 (Vancouver), 3.91× ROI in month one for a cleaning business, €22,800 in weddings for a Berlin photographer, and a recovered iGaming account at +139% conversions — local and global, small budgets and six-figure ones.
Owner-led siding for Metro Vancouver: $2,005 of Meta Ads → 16 leads and $80,315 in signed contracts, $98,979 more out for signature.
Read the full case studyFrom word-of-mouth to a predictable pipeline: $785 spend, 30 leads, 17 paying clients on a 19.86% page; 125 leads to date.
Read the full case studyResearch-led Meta Ads for Berlin photographer Katya Nord — 96 leads and €22,800 booked from €3,500, with 2 more on signature.
Read the full case studyScaled a conference series from 600 to 8,000 attendees — multi-channel ads optimized to ROI, at 181% average ROI.
Read the full case studyRecovered a stalled iGaming account by retraining the bidding algorithm; scaled to $145k/mo.
Read the full case studyAudited a Kyiv print company's account and halved cost per lead — 533 Google Ads leads at $4.
Read the full case studyUkraine's first biohacking clinic: a funnel from accessible services up to high-ticket procedures, 522 leads in 3 months.
Read the full case studyCo-founded a Kyiv clinic: 45–60 new clients/mo from ads (90–120 total), ~53% return rate, 600+ reviews at 4.9★.
Read the full case studyA DTC brand at ~CAD $1.50 per lead — and a before/after that proves what pausing costs.
Read the full case studyNew door company from zero proof: deep research, a door-first 'no-surprises' position and a conversion landing page. Ads in testing — 3 qualified leads in negotiation.
Read the full case studyHeld a $5.52 CPL while growing leads with Search, Display and remarketing.
Read the full case study| Case study | Services used | Investment & timeline | Result |
|---|---|---|---|
| Pro Max Exteriors · Vancouver | Research, Meta Ads, landing page, SEO | $70/day · Mar 2026 – | $80,315 signed — 16 leads, 4 contracts (+$98,979 out) |
| EcoFresh · Vancouver | Strategy, landing page, Google Ads, tracking | $785 ad spend · Month 1 | 3.91× ROI — 30 leads → 17 clients, 19.86% page CVR |
| Wedding Photographer · Berlin | Research, Meta Ads, landing-page brief, tracking | €33/day · Apr 2026 – | €22,800 booked — 96 leads, 18 weddings (+2 on signature) |
| Business Concentrate 4.0 · Conference | Google + Meta Ads, GA analytics | 5-month run | 8,000 tickets — 181% average ROI |
| iGaming · Google Ads | Google Ads, smart bidding | Scaled to CAD $145k/mo | +139% conv. — −55% CPA, +40% ROAS |
| Print & Typography · Kyiv | Google Ads audit, GA + GTM, IP telephony + chat | ~4-yr partnership · Kyiv | 533 leads at $4 — CPL halved |
| Biohacking Clinic · Kyiv | Strategy, Meta Ads, landing pages, tracking | 3-month run · Kyiv | 522 leads — 11.21% best-service CVR |
| Aesthetic & Trichology · Kyiv | Co-founder · Google + Meta Ads, landing pages, retention systems | 4.5 years · Kyiv | 45–60 clients/mo — ~53% return rate |
| Sports Bottle DTC · Ukraine | Google Ads, remarketing, tracking | 30-day snapshot · Ukraine | 322 leads — ~CAD $1.50 CPL; −43% after pause |
| Porten · Doors · Vancouver | Research, landing page, site content (PM), Meta + Google Ads (testing) | From zero · May 2026 – | 3 leads — in negotiation; ads testing |
| Kids Chemistry Show · Events | Google Ads, Search + Display + remarketing | Monthly snapshot | 74→79/mo — $5.52 CPL held |
What people ask after reading the numbers. For anything else: let's talk on a call.
Yes. Every figure comes from real ad accounts, analytics and client reporting. Client names are withheld where asked, and a few older campaigns are reported from saved performance data, but the industries, budgets, timelines and results are exactly as they happened.
No. Three are local — Pro Max Exteriors (siding), EcoFresh (cleaning) and Porten (doors), all in Greater Vancouver. Others were in Kyiv (clinics, a print company), Berlin (a wedding photographer), plus e-commerce, events and iGaming. Together they're a decade of performance marketing across industries and markets, now focused on Vancouver service businesses.
For local service businesses, first leads usually arrive within 1–2 weeks of launching ads and clear ROI lands by the end of month one — the cleaning case hit 3.91× in 30 days, and the siding case signed $80k in contracts in its first months. Longer relationships, like the multi-year print account, keep compounding.
It ranges enormously — from a $785 first month for the cleaning business to six-figure monthly spend on the iGaming account. Most Vancouver service businesses start at $50–100/day on Google Ads or $30–80/day on Meta Ads, set together before launch.
These cases span siding, doors, cleaning, clinics, print, e-commerce, events, kids' entertainment, weddings and iGaming. The method — research, clean tracking, tightly targeted ads and optimizing to money rather than vanity metrics — transfers to almost any business that can be measured.
A mix of Google Ads, Meta Ads, landing pages, marketing strategy, SEO and full analytics setup (GA + GTM). Most results came from combining a few of them and wiring conversion tracking so every dollar of spend ties back to real revenue.
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