A high-budget iGaming account lost performance overnight after a landing-page and offer change. The algorithm needed a reset, not a panic.
How do you recover a paid account after a landing-page change tanks it? For this iGaming advertiser, I switched bidding from Target ROAS to Maximize Clicks for 12 days to retrain the algorithm, then returned to Target ROAS — landing +139% conversions and −55% CPA.
The account was running smoothly on Target ROAS until a landing-page and offer change. Almost overnight, performance fell off a cliff.
The bidding algorithm had been trained on the old page's signals. After the change it was effectively flying blind — and the instinct to panic and slash budget would only have made it worse.
The job was to diagnose why performance dropped and give the algorithm what it needed to recover, at a budget that scaled into six figures a month.
Traced the collapse to the landing-page and offer change, not the bids — the algorithm had lost the signals it was trained on.
Switched from Target ROAS to Maximize Clicks for 12 days to feed the system fresh data and a broader audience.
Brought back Target ROAS with updated conversion signals and new ad variations — this time on solid footing.
With performance recovered, scaled budget up to CAD $145k/month without losing efficiency.
ROAS came back roughly 40% higher than before the landing-page change, and with performance restored the account scaled to CAD $145k/month. The win wasn't a new bid setting — it was reading the algorithm correctly and giving it room to relearn.