Performance marketing specialist based in Vancouver, BC. I help small service businesses build acquisition systems that don't depend on hope, vibes, or "trust the algorithm." Just numbers, plain reports, and shared risk.
I started in performance marketing in 2015 — running Google Ads campaigns for small businesses across Ukraine and, eventually, 15+ other countries.
Over those years I managed more than $1 million in ad spend across clinics, ecommerce, online and offline events, and dozens of service businesses. Most of them small. All of them needing the same thing: clients, not clicks.
In 2022 I moved to Cyprus, and in 2024 to Vancouver — where I made a deliberate decision: stop running campaigns for everyone, everywhere, and focus on doing one thing very well — helping local service businesses in the Lower Mainland grow with paid acquisition.
Not through agency middlemen, dashboards no one reads, or hidden retainers. Through small base fees, performance-based pricing, and monthly reports a non-marketer can actually understand.
First Google Ads campaigns inside Eastern European agencies. Three weeks into a Kyiv print-shop account, the owner doubled production — I was hooked.
Went freelance. Built my own client list across Ukraine and 15+ countries — and my own opinions about how this work should be done.
Co-owned a skin & hair clinic in Kyiv. I lived the other side of the table: real overhead, real payroll, marketing judged only on booked clients.
Moved to Cyprus in 2022. Returned to agency work at scale — Google Ads and influencer marketing across multiple markets.
Relocated to BC and reset the client list — choosing to work only with local service businesses I can actually visit and understand.
Went freelance again, now on a base fee + performance fee model — I earn only when real clients show up. The model I run today.
Working with a small number of Vancouver businesses at a time. Each one gets me directly — no junior account managers, no escalation tickets.
Small base fee plus a performance fee tied to revenue from new clients. If I don't deliver, I don't earn. Same incentive as yours.
Your ad account, website, tracking pixels and data — registered to you from day one. If we ever part ways, you walk away with the asset.
Monthly reports in plain English. Cost per client, ROI, what I changed and why. Zero dashboard theatre, zero "industry benchmark" hand-waving.
If the numbers don't support running ads, I'll tell you. I've turned down clients whose unit economics weren't there yet. I'd rather lose a deal than waste your budget.
I pick whatever fits your stack and your budget — no platform tribalism, no upsells to whatever I happen to be certified in.
A $100 strategy session. No pitch deck, no Calendly games. Just you, me, and a clear answer on whether paid acquisition will work for your business.
Book a $100 Strategy SessionBefore our call, you receive a written report: your buyer's real fears, the language they use, your top competitors, and which channel fits your business.
