The fastest channel from zero to paying clients. When someone in the Lower Mainland searches for what you do, your business shows up — and you only pay if they click. Done right, it's the cheapest way to acquire customers. Done wrong, it burns budget in days.
The biggest advantage of Google Ads over every other paid channel: you reach people at the exact moment they need what you sell. A homeowner in Burnaby googling "emergency plumber" is already at the bottom of the funnel — they're not browsing, they're buying.
For service businesses with clear local demand — clinics, cleaning, trades, legal, beauty, dental — this is the cheapest cost per real client you'll find. You're not interrupting; you're answering.
Meta Ads create demand; Google Ads capture it. The right move depends on your business — but for most local service businesses in Vancouver, Google Ads is where the first dollar should go.
Your homepage talks about you. A landing page talks about the visitor's problem. Every dollar sent to the homepage is rounded down to noise.
Performance Max is powerful, but it needs clean conversion data and tight feeds first. Launching it cold burns budget for weeks before it stabilizes.
If you can't separate "booked" from "clicked", you can't optimize. Most accounts I audit are missing call tracking and form attribution entirely.
Broad match without aggressive negatives means showing up for half-related queries. Cheap clicks, expensive non-clients.
Google rewards accounts that get touched. An untouched campaign loses to a worse-but-managed one within weeks.
Not on this list? Most local service businesses with clear demand and unit economics still fit. Easiest way to find out: a free audit.
A Vancouver upholstery cleaning business spent years on referrals — feast or famine months, no way to forecast workload. Previous Google Ads attempts had burned budget with clicks but no real bookings.
We rebuilt the system from scratch: customer research, a single-offer landing page (19.86% CVR from cold traffic), tight-intent Google Search campaigns, full GA4 + call tracking. First booking arrived in week 2. The pipeline has been predictable ever since.
Small monthly base that covers account management, tracking maintenance, weekly optimization and reporting. Pays for the time and tools — nothing more.
I earn a percentage of revenue from new clients the ads bring in. Same incentive as yours. If the campaigns don't deliver, the performance fee doesn't apply.
Six questions I get every week. For anything else: let's talk on a call.
First leads typically arrive within 1–2 weeks of launch. Stable cost-per-client takes 4–8 weeks as the algorithm learns your conversions. Real ROI clarity takes a full month minimum.
For most Vancouver service businesses, $50–100/day in ad spend is enough to start. The right number depends on your service area, competition, and average client value. We figure it out in the audit before launching.
Yes. Always. The account is created under your billing and ownership from day one. If we ever stop working together, you walk away with every campaign, every audience, every dollar of history.
Yes. A converting landing page is part of the engagement — no upfront fee. Most pages we build hit 10–20% conversion rates from cold ad traffic.
Performance Max is part of the toolkit but it's not the first move. We launch with high-intent Search first, get conversion data clean, then layer PMax on top once it has something good to learn from. Going PMax-first usually wastes budget.
Anytime. The account is yours, you can log in whenever you want. Plus weekly plain-language reports and a monthly strategy call so you're not stuck reading dashboards.
Free Google Ads audit. I'll look at your account, your market, and your numbers — and tell you honestly whether this channel pays back for your business.
Get my free Google Ads audit