A Kyiv print and typography company that had never gotten a single client from online advertising needed a full Google Ads and analytics foundation built from zero.
What does it take to launch Google Ads from scratch? For a Kyiv print and typography company with zero prior results, I built the full Ads + Analytics + Tag Manager stack and a 1000-keyword structure — delivering 533 leads over six months at $4 per lead.
The company had never acquired a single customer through online advertising. There was no account, no tracking, and a brand-new website with nothing feeding it.
Print buyers search in very specific ways — by product, by material, by process — so a generic campaign would have burned budget on the wrong clicks.
Everything had to be built from zero: the ad platform, the analytics, and a keyword structure that matched how people actually search for print.
Created and configured Google Ads, Google Analytics and Google Tag Manager from scratch — the measurement stack the business never had.
Mapped how print buyers actually search (typography, UV printing, print on t-shirts, on paper…) and built a negative-keyword list to block waste.
Split the account into two campaigns — “typography / polygraphy” terms and “print” terms — with keywords grouped into tight ad groups.
Dialed in geo, budgets, bidding and schedules; a later Maximize Conversions rollout validated smart bidding and scaled it across campaigns.
From zero online customers to a steady, low-cost lead engine — built on a clean Ads, Analytics and Tag Manager foundation. A later Maximize Conversions rollout validated smart bidding and extended the gains across the account.