A direct-to-consumer sports-bottle brand needed a stable, low-cost stream of leads — and a clear answer on whether ongoing management was worth paying for.
Does ongoing ad management actually matter? This DTC sports-bottle brand got 322 leads in 30 days at about CAD $1.50 each. After the client paused management, leads fell 43% and cost per lead jumped 87% — a clean before-and-after on the value of optimization.
The brand needed a steady, affordable flow of leads from Google Ads — and wanted proof that day-to-day management was worth the fee.
Search and remarketing were running, but lead quality and cost drifted whenever they went without constant attention to bids, keywords and creative.
The real test came later, when the client paused active management — and the numbers spoke for themselves.
Set up and structured search and remarketing campaigns focused on lead quality from the first click.
Adjusted bids, keywords, creatives and tracking every week, trimming waste and protecting cost per lead.
Kept leads flowing at ₴36.98 (~CAD $1.50) through constant, hands-on management.
When the client stopped active management, leads fell to 185 (−43%) and CPL rose to ₴69.08 (+87%) — the cost of leaving it alone.
While managed weekly, the account held a ₴36.98 (~CAD $1.50) cost per lead. After the client paused management, leads dropped to 185 (−43%) and CPL climbed to ₴69.08 (+87%) — a clean demonstration of what ongoing optimization is actually worth.