Where Google Ads catches existing demand, Meta Ads create it. Facebook and Instagram put the right photo, the right offer, and the right local audience in front of each other — then bring back every visitor who didn't book the first time. Visual services live here.
Google Ads only reaches people actively searching for what you sell right now. That's a narrow slice — and for many service businesses, it's not enough demand to fill a calendar.
Meta Ads reach the other 95% — the people scrolling Instagram who don't know they need you yet, but will. A great photo, a clear offer, the right local audience: that's how clinics, beauty salons, restaurants, fitness studios and home services fill weeks 3 through 52 of every year.
Plus retargeting: every visitor who didn't book the first time gets to see you again. Tomorrow. Next week. With a different offer. Until they're ready.
The blue "Boost" button is a tax for Meta, not a strategy. Real campaigns live in Ads Manager — proper objectives, audiences, placements, creative variation.
Meta rewards creative variation aggressively. Running a single ad for weeks means losing reach as the algorithm fatigues. Plan for 3–5 fresh creatives every 1–2 weeks.
Targeting "women in Vancouver 25–55" without any social proof in the ad burns budget. Reviews, before/afters and real client photos are non-negotiable trust signals.
iOS 14 + Safari + ad blockers kill ~40% of pixel attribution. Without server-side Conversions API, you optimize on the wrong half of your data.
Even simple 9:16 phone video beats most static ads in 2026. The bar is lower than you think — clear, real, vertical wins.
A Burnaby aesthetics clinic relied on referrals. Two core services were underperforming, and franchise competitors had 10× the ad budget. Generic agency campaigns had treated the clinic like a generalist business — and predictably failed.
We split campaigns per service line. Meta Ads ran top-of-funnel awareness with real before/after photos (with patient consent). Each service got a dedicated landing page tuned to that buyer. Google Ads layered in for high-intent search. Three months later, the clinic hit capacity with an active waitlist.
Small monthly base covers ad management, weekly creative iteration, attribution maintenance, and reporting. Pays for the work — nothing more.
Performance fee tied to revenue from new clients the ads bring in. Same incentive as yours.
$30–80/day is enough to start for most local Vancouver service businesses. Meta needs ~50 conversions per ad set per week to optimize well — that's the real constraint, not minimum spend.
Strongly recommended in 2026, but not required to start. We can launch with strong static creative — real photos, before/afters, customer quotes. Video gets layered in once we know what messaging works.
For Vancouver clients I can direct or shoot a half-day session. For everyone else, we work with what you have — phone photos from real services often beat agency stock anyway. Authenticity outperforms polish on Meta.
Depends on your business. If demand already exists (people search for it), Google Ads first. If you're creating demand for a new service or visual offer (clinics, beauty, restaurants), Meta first. Most clients end up on both within 3 months.
Not under my management. Meta has gotten stricter about accounts but the rules are clear. We avoid claims that trigger automated bans, use Conversions API to reduce dependency on pixel, and keep a clean Business Manager from day one.
Yes. Every creative cycle gets reviewed and approved by you before going live. You own the Business Manager and ad account from day one.
Free Meta Ads audit. I'll look at your account, your creative, and your funnel — and tell you honestly whether Meta is the right next move for your business.
Get my free Meta Ads audit