/* ════════════════════════════════════════════════════════════
   SERVICE DETAIL — shared design system for service pages
   Used by: marketing-strategy / google-ads / meta-ads /
            landing-pages / seo / etc.
   Loads AFTER homepage.css (which provides tokens + .faq-item).
   ════════════════════════════════════════════════════════════ */

/* ─────────────────────────────
   §01 · HERO
   ───────────────────────────── */
.sd-hero {
  position: relative;
  padding: 70px 0 50px;
  background: var(--paper);
  overflow: hidden;
}
.sd-hero__grid-bg {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(var(--rule) 1px, transparent 1px),
    linear-gradient(90deg, var(--rule) 1px, transparent 1px);
  background-size: 80px 80px;
  -webkit-mask-image: radial-gradient(ellipse 70% 80% at 80% 30%, black 30%, transparent 85%);
          mask-image: radial-gradient(ellipse 70% 80% at 80% 30%, black 30%, transparent 85%);
  opacity: .55;
  z-index: 1;
  pointer-events: none;
}
.sd-hero__wrap { position: relative; z-index: 2; }

.sd-hero__head {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 28px;
  align-items: start;
}
.sd-hero__index {
  font-size: 11px;
  color: var(--gold);
  letter-spacing: 0.22em;
  text-transform: uppercase;
  padding-top: 18px;
  min-width: 56px;
}

.sd-hero__pill-row {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 18px;
  flex-wrap: wrap;
}
.sd-service-pill {
  display: inline-block;
  padding: 7px 14px;
  background: var(--teal);
  color: var(--cream);
  font-family: 'JetBrains Mono', monospace;
  font-size: 10.5px;
  letter-spacing: 0.2em;
  border-radius: 99px;
}
.sd-service-meta {
  font-size: 11px;
  color: var(--ink-2);
  opacity: .55;
  letter-spacing: 0.14em;
}

.sd-hero__h1 {
  font-size: clamp(44px, 7vw, 104px);
  line-height: .94;
  margin: 0 0 24px;
  font-weight: 400;
  letter-spacing: -0.035em;
  color: var(--ink);
}
.sd-hero__h1 em {
  font-weight: 300;
  color: var(--teal);
  font-style: italic;
  position: relative;
  display: inline-block;
}
.sd-hero__h1-underline {
  position: absolute;
  left: 0;
  bottom: -4px;
  width: 100%;
  height: 14px;
  color: var(--gold);
}

.sd-hero__intro {
  font-size: 19px;
  line-height: 1.55;
  color: var(--ink-2);
  max-width: 740px;
  margin: 0 0 36px;
}
.sd-hero__intro em { color: var(--teal); font-style: italic; }

.sd-hero__ctas {
  display: flex;
  gap: 14px;
  align-items: center;
  flex-wrap: wrap;
}

/* ─────────────────────────────
   §01 · HERO STATS STRIP
   ───────────────────────────── */
.sd-stats {
  margin-top: 64px;
  padding: 28px 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}
.sd-stat {
  padding: 4px 18px;
  border-right: 1px solid var(--rule);
}
.sd-stat:last-child { border-right: none; }
.sd-stat__num {
  font-size: clamp(26px, 2.6vw, 38px);
  font-weight: 400;
  color: var(--teal);
  line-height: 1.1;
  letter-spacing: -0.025em;
}
.sd-stat__label {
  font-size: 10.5px;
  opacity: .55;
  margin-top: 8px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

/* ─────────────────────────────
   Section heads — every section has a left §-index column
   + right eyebrow/title group. Defined per-section so HTML
   stays semantic (.sd-mistakes__head etc.).
   ───────────────────────────── */
.sd-mistakes__head,
.sd-approach__head,
.sd-included__head,
.sd-process__head,
.sd-pricing__head,
.sd-why__head {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 28px;
  align-items: start;
  margin-bottom: 50px;
}
/* Approach/Included/Process use slightly looser bottom margin */
.sd-approach__head,
.sd-included__head,
.sd-process__head { margin-bottom: 60px; }

.sd-mistakes__index,
.sd-approach__index,
.sd-included__index,
.sd-process__index,
.sd-pricing__index,
.sd-why__index {
  font-size: 11px;
  letter-spacing: 0.22em;
  padding-top: 18px;
  min-width: 56px;
  color: var(--gold-2);
}

.sd-mistakes__title,
.sd-approach__title,
.sd-included__title,
.sd-process__title,
.sd-pricing__title,
.sd-why__title {
  font-size: clamp(36px, 5vw, 64px);
  line-height: 1.02;
  margin: 0;
  font-weight: 400;
  letter-spacing: -0.035em;
  color: var(--ink);
}
.sd-mistakes__title em,
.sd-approach__title em,
.sd-included__title em,
.sd-process__title em,
.sd-pricing__title em,
.sd-why__title em {
  font-weight: 300;
  color: var(--teal);
  font-style: italic;
}

.sd-mistakes__eyebrow,
.sd-approach__eyebrow,
.sd-included__eyebrow,
.sd-process__eyebrow,
.sd-pricing__eyebrow,
.sd-why__eyebrow { display: block; margin-bottom: 18px; }

/* Dark-band overrides (mistakes section uses gold + cream) */
.sd-mistakes__index { color: var(--gold); }
.sd-mistakes__title { color: var(--cream); }
.sd-mistakes__title em { color: var(--gold); }
.sd-mistakes .eyebrow { color: var(--gold); }
.sd-spotlight .eyebrow { color: var(--gold); }

/* Mono mini-labels used inside section bodies */
.sd-mono-label {
  font-size: 10.5px;
  letter-spacing: 0.22em;
  color: var(--gold-2);
  margin-bottom: 18px;
}

/* ─────────────────────────────
   §02 · WHY (body + sidebar)
   ───────────────────────────── */
.sd-why { padding: 120px 0; background: var(--paper); }
.sd-why__grid {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 60px;
  align-items: start;
}
.sd-why__grid--equal {
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  align-items: stretch;
}
.sd-why__body {
  display: flex;
  flex-direction: column;
  gap: 18px;
}
.sd-why__body p {
  font-size: 17px;
  line-height: 1.65;
  color: var(--ink-2);
  margin: 0;
}
.sd-why__body p:first-child { font-size: 18px; }
.sd-why__body p strong { color: var(--ink); font-weight: 600; }
.sd-why__body p em { color: var(--teal); font-style: italic; }

/* ─────────────────────────────
   §03 · MISTAKES (dark band timeline)
   ───────────────────────────── */
.sd-mistakes {
  padding: 120px 0;
  background: var(--teal);
  color: var(--cream);
  position: relative;
  overflow: hidden;
}
.sd-mistakes__bg {
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(circle at 15% 0%, rgba(231,177,63,.08), transparent 45%),
    radial-gradient(circle at 85% 100%, rgba(231,177,63,.05), transparent 45%);
  pointer-events: none;
}
.sd-mistakes__wrap { position: relative; z-index: 2; }
.sd-mistakes__list { border-top: 1px solid rgba(244,239,230,.14); }
.sd-mistake-row {
  display: grid;
  grid-template-columns: 120px 1fr 1.6fr;
  gap: 40px;
  padding: 30px 0;
  border-bottom: 1px solid rgba(244,239,230,.14);
  align-items: start;
}
.sd-mistake__num {
  font-size: clamp(30px, 3vw, 44px);
  font-weight: 400;
  color: var(--gold);
  letter-spacing: -0.03em;
  line-height: 1;
}
.sd-mistake__title {
  margin: 0;
  font-size: 20px;
  font-weight: 600;
  letter-spacing: -0.01em;
  color: var(--cream);
}
.sd-mistake__body {
  margin: 0;
  font-size: 15.5px;
  line-height: 1.65;
  color: rgba(244,239,230,.78);
}

/* ─────────────────────────────
   §04 · APPROACH (step / phase / anatomy cards)
   ───────────────────────────── */
.sd-approach { padding: 120px 0; background: var(--paper); }
.sd-approach__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.sd-approach__grid--4col { grid-template-columns: repeat(4, 1fr); }
.sd-step {
  padding: 30px 26px;
  background: var(--cream);
  border: 1px solid var(--rule);
  border-radius: 16px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.sd-step__num {
  font-size: 10px;
  color: var(--gold-2);
  letter-spacing: 0.22em;
}
.sd-step__name {
  font-size: 24px;
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--ink);
}
/* In 4-col layouts (e.g., MS approach) the step name has more room */
.sd-approach__grid--4col .sd-step__name { font-size: 30px; }
.sd-step__desc {
  font-size: 14px;
  line-height: 1.6;
  color: var(--ink-2);
}

/* Optional italic note paragraph below the cards grid */
.sd-approach__note {
  font-size: 13.5px;
  color: var(--ink-2);
  opacity: .6;
  font-style: italic;
  margin: 30px 0 0;
  max-width: 680px;
}

/* ─────────────────────────────
   §05 · INCLUDED (4 group cards in 2-col)
   ───────────────────────────── */
.sd-included {
  padding: 120px 0;
  background: var(--cream);
  border-top: 1px solid var(--rule);
}
.sd-included__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
.sd-included__card {
  background: var(--paper);
  border: 1px solid var(--rule);
  border-radius: 16px;
  padding: 28px 26px;
}
.sd-included__num {
  font-size: 10px;
  color: var(--gold-2);
  letter-spacing: 0.22em;
  margin-bottom: 14px;
}
.sd-included__cat {
  font-size: 22px;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin-bottom: 18px;
}
.sd-included__list {
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.sd-included__item {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  font-size: 14.5px;
  line-height: 1.55;
  color: var(--ink-2);
}
.sd-included__star {
  color: var(--gold-2);
  margin-top: 2px;
  flex-shrink: 0;
}

/* ─────────────────────────────
   §06 · INDUSTRIES (niche 3-col grid)
   ───────────────────────────── */
.sd-industries { padding: 100px 0; background: var(--paper); }
.sd-industries__label {
  font-size: 11px;
  color: var(--gold-2);
  letter-spacing: 0.22em;
  margin-bottom: 18px;
}
.sd-industries__title {
  font-size: clamp(34px, 4.6vw, 56px);
  line-height: 1.05;
  margin: 0 0 50px;
  font-weight: 400;
  letter-spacing: -0.035em;
}
.sd-industries__title em {
  font-weight: 300;
  color: var(--teal);
  font-style: italic;
}

.sd-niche-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--rule);
}
.sd-niche {
  padding: 26px 32px 26px 0;
  border-bottom: 1px solid var(--rule);
  border-right: 1px solid var(--rule);
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.sd-niche:nth-child(3n) { border-right: none; padding-left: 32px; padding-right: 0; }
.sd-niche:nth-child(3n+1) { padding-left: 0; }
.sd-niche:nth-child(3n+2) { padding-left: 32px; }
.sd-niche__name {
  font-size: 22px;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.sd-niche__loc {
  font-size: 10.5px;
  color: var(--ink-2);
  opacity: .6;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.sd-industries__note {
  font-size: 15px;
  color: var(--ink-2);
  opacity: .7;
  font-style: italic;
  margin: 24px 0 0;
  max-width: 640px;
}

/* ─────────────────────────────
   §07 · CASE SPOTLIGHT (dark band big-stat + snapshot)
   ───────────────────────────── */
.sd-spotlight {
  padding: 120px 0;
  background: var(--teal);
  color: var(--cream);
  position: relative;
  overflow: hidden;
}
.sd-spotlight__bg {
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(circle at 15% 0%, rgba(231,177,63,.08), transparent 45%),
    radial-gradient(circle at 85% 100%, rgba(231,177,63,.05), transparent 45%);
  pointer-events: none;
}
.sd-spotlight__wrap { position: relative; z-index: 2; }
.sd-spotlight__label {
  font-size: 11px;
  color: var(--gold);
  letter-spacing: 0.22em;
  margin-bottom: 18px;
}
.sd-spotlight__title {
  font-size: clamp(36px, 5vw, 68px);
  line-height: 1.02;
  margin: 0 0 50px;
  font-weight: 400;
  letter-spacing: -0.035em;
  color: var(--cream);
}
.sd-spotlight__title em {
  font-weight: 300;
  color: var(--gold);
  font-style: italic;
}

.sd-spotlight__grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 60px;
  align-items: start;
}
.sd-spotlight__big {
  font-size: clamp(60px, 7vw, 110px);
  line-height: .95;
  font-weight: 400;
  color: var(--gold);
  letter-spacing: -0.04em;
  margin: 0 0 14px;
}
.sd-spotlight__meta {
  font-size: 13px;
  color: rgba(244,239,230,.7);
  letter-spacing: 0.06em;
  margin-bottom: 30px;
}
.sd-spotlight__body p {
  margin: 0 0 24px;
  line-height: 1.65;
}
.sd-spotlight__body p:first-of-type {
  font-size: 17px;
  color: rgba(244,239,230,.85);
}
.sd-spotlight__body p:last-of-type {
  font-size: 16px;
  color: rgba(244,239,230,.75);
  margin-bottom: 30px;
}
.sd-spotlight__cta {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  background: var(--gold);
  color: var(--teal-ink);
  padding: 14px 22px;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 600;
  transition: background .15s, transform .12s;
}
.sd-spotlight__cta:hover { background: #f5c35a; }
.sd-spotlight__cta:active { transform: translateY(1px); }
.sd-spotlight__cta-icon {
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: var(--teal-ink);
  color: var(--gold);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 10px;
  flex-shrink: 0;
}

.sd-snapshot {
  padding: 32px 30px;
  background: rgba(231,177,63,.08);
  border: 1px solid rgba(231,177,63,.3);
  border-radius: 18px;
}
.sd-snapshot__label {
  font-size: 10px;
  color: var(--gold);
  letter-spacing: 0.22em;
  margin-bottom: 14px;
}
.sd-snapshot__row {
  display: flex;
  justify-content: space-between;
  padding: 10px 0;
  border-bottom: 1px solid rgba(244,239,230,.12);
  font-size: 14px;
}
.sd-snapshot__row:last-child { border-bottom: none; }
.sd-snapshot__key { opacity: .65; }
.sd-snapshot__val { font-weight: 500; }

/* ─────────────────────────────
   §08 · PROCESS (4-col week cards)
   ───────────────────────────── */
.sd-process { padding: 120px 0; background: var(--paper); }
.sd-process__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.sd-week {
  padding: 28px 24px;
  background: var(--cream);
  border: 1px solid var(--rule);
  border-radius: 16px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.sd-week__label {
  font-size: 10px;
  color: var(--gold-2);
  letter-spacing: 0.22em;
}
.sd-week__title {
  font-size: 22px;
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.sd-week__list {
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.sd-week__list li {
  display: flex;
  gap: 10px;
  align-items: baseline;
  font-size: 13.5px;
  color: var(--ink-2);
  line-height: 1.5;
}
.sd-week__list span:first-child { color: var(--gold-2); }

/* ─────────────────────────────
   §09 · PRICING (2-col light + dark cards)
   ───────────────────────────── */
.sd-pricing {
  padding: 110px 0;
  background: var(--cream);
  border-top: 1px solid var(--rule);
}
.sd-pricing__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
.sd-price-card {
  padding: 30px 32px;
  border-radius: 18px;
}
.sd-price-card--light {
  background: var(--paper);
  border: 1px solid var(--rule);
}
.sd-price-card--dark {
  background: var(--teal);
  color: var(--cream);
  position: relative;
  overflow: hidden;
}
.sd-price-card--dark .sd-price-card__inner { position: relative; z-index: 2; }
.sd-price-card__bg {
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(circle at 15% 0%, rgba(231,177,63,.08), transparent 45%),
    radial-gradient(circle at 85% 100%, rgba(231,177,63,.05), transparent 45%);
  pointer-events: none;
}
.sd-price-card__label {
  font-size: 10px;
  color: var(--gold-2);
  letter-spacing: 0.22em;
  margin-bottom: 14px;
}
.sd-price-card--dark .sd-price-card__label { color: var(--gold); }
.sd-price-card__title {
  font-size: 24px;
  margin: 0 0 16px;
  font-weight: 500;
  letter-spacing: -0.01em;
}
.sd-price-card--light .sd-price-card__title { color: var(--teal); }
.sd-price-card--dark .sd-price-card__title { color: var(--gold); }
.sd-price-card__body {
  font-size: 15px;
  line-height: 1.65;
  margin: 0;
}
.sd-price-card--light .sd-price-card__body { color: var(--ink-2); }
.sd-price-card--dark .sd-price-card__body { opacity: .85; }

.sd-pricing__banner {
  margin-top: 24px;
  padding: 16px 22px;
  background: var(--paper);
  border: 1px dashed var(--rule);
  border-radius: 12px;
  text-align: center;
  font-size: 11px;
  letter-spacing: 0.18em;
  color: var(--teal);
}

.sd-pricing__see-all {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 24px;
  border: 1px solid var(--teal);
  color: var(--teal);
  border-radius: 999px;
  font-size: 14px;
  font-weight: 500;
  margin-top: 32px;
  transition: background .15s, color .15s;
}
.sd-pricing__see-all:hover {
  background: var(--teal);
  color: var(--cream);
}
.sd-pricing__see-all-wrap { text-align: center; }

/* ─────────────────────────────
   §10 · FAQ (2-col layout)
   .faq-item itself is styled in homepage.css
   ───────────────────────────── */
.sd-faq {
  padding: 120px 0;
  background: var(--paper);
  border-top: 1px solid var(--rule);
}
.sd-faq__grid {
  display: grid;
  grid-template-columns: .4fr 1fr;
  gap: 60px;
}
.sd-faq__head .eyebrow { display: block; margin-bottom: 18px; }
.sd-faq__title {
  font-size: clamp(36px, 5vw, 60px);
  margin: 0;
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1;
}
.sd-faq__title em {
  font-weight: 300;
  color: var(--teal);
  font-style: italic;
}
.sd-faq__intro {
  font-size: 15px;
  color: var(--ink-2);
  margin-top: 22px;
  max-width: 300px;
}
.sd-faq__intro a {
  color: var(--teal);
  border-bottom: 1px solid var(--teal);
}

/* ─────────────────────────────
   RESPONSIVE
   ───────────────────────────── */
@media (max-width: 1000px) {
  .sd-approach__grid,
  .sd-approach__grid--4col,
  .sd-process__grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 900px) {
  .sd-why__grid,
  .sd-why__grid--equal { grid-template-columns: 1fr; gap: 30px; }
  .sd-spotlight__grid { grid-template-columns: 1fr; gap: 30px; }
  .sd-pricing__grid   { grid-template-columns: 1fr; }
  .sd-faq__grid       { grid-template-columns: 1fr; gap: 30px; }
  .sd-niche-grid      { grid-template-columns: 1fr 1fr; }
  .sd-niche {
    padding-left: 0 !important;
    padding-right: 16px !important;
    border-right: 1px solid var(--rule) !important;
  }
  .sd-niche:nth-child(2n) {
    border-right: none !important;
    padding-left: 16px !important;
    padding-right: 0 !important;
  }
  .sd-niche:nth-child(3n) { border-right: 1px solid var(--rule); }
}

@media (max-width: 800px) {
  .sd-mistake-row { grid-template-columns: auto 1fr; gap: 12px; }
  .sd-mistake__body { grid-column: 1 / -1; }
  .sd-included__grid { grid-template-columns: 1fr; }
}

@media (max-width: 768px) {
  .sd-hero { padding: 50px 0 30px; }
  .sd-why,
  .sd-mistakes,
  .sd-approach,
  .sd-included,
  .sd-industries,
  .sd-spotlight,
  .sd-process,
  .sd-pricing,
  .sd-faq { padding: 70px 0; }
  .sd-hero__head,
  .sd-mistakes__head,
  .sd-approach__head,
  .sd-included__head,
  .sd-process__head,
  .sd-pricing__head,
  .sd-why__head { grid-template-columns: 1fr; gap: 14px; }
  .sd-hero__h1 br { display: none; }
  .sd-hero__ctas { flex-direction: column; align-items: stretch; }
  .sd-hero__ctas > a { width: 100%; justify-content: center; }
  .sd-pricing__banner { font-size: 10.5px; letter-spacing: 0.12em; }
}

@media (max-width: 760px) {
  .sd-stats { grid-template-columns: 1fr 1fr; }
  .sd-stat:nth-child(2n) { border-right: none; }
  .sd-stat { border-bottom: 1px solid var(--rule); padding: 14px; }
  .sd-stat:nth-child(n+3) { border-bottom: none; }
}

@media (max-width: 600px) {
  .sd-approach__grid,
  .sd-approach__grid--4col { grid-template-columns: 1fr; }
}

@media (max-width: 540px) {
  .sd-process__grid { grid-template-columns: 1fr; }
  .sd-niche-grid    { grid-template-columns: 1fr; }
  .sd-niche {
    padding: 18px 0 !important;
    border-right: none !important;
  }
  .sd-niche:nth-child(2n),
  .sd-niche:nth-child(3n) { border-right: none !important; padding-left: 0 !important; }
}